What Does a $30,000 Truck Buy in 2027? How the Ford Fathom Stacks Up in the New Value-Truck Market
The Ford Fathom is bringing a different kind of value proposition to the pickup market. With a starting MSRP of $28,350 for the standard-range version, this upcoming midsize electric truck lands in roughly the same price territory as some of today’s most affordable compact pickups. Preorders are scheduled to begin in early 2027.¹